Reciprocal links are essentially a quid pro quo link building scheme that requires participants to link to one another for backlinks. They are low value at best or most likely deliver little weight unless custom articles are created and include in content links.
Links in content are what you really want, getting a random link from the footer of a site that has little to do with your industry is not that effective. In content links are worth many more times the value of … forum comment links, profile links, directory links, press release links, you name it …. it likely a link scheme adding no value to the reader. But in content links thats where it is…if you need help with content or SEO articles check out our new SEO Articles site SEOArticles.org