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301 redirect seo

301 Redirects Of Expired Domains – What SEOs Don’t Tell Ya

Wouldn’t it be so much easier to just buy a site thats similar to yours and redirect all their backlinks to yourself … you might try pointing them to relevant content or simply to your homepage. ¬†I do that. ¬†One such domains is SEOGurl.com, no I’m not a gurl but I support more women in tech and I do SEO. ¬†I also have SEOBoys.net. ¬†Both domains were active for someone else who has since let them go, but they still had a wealth of backlinks.

I’ve lead clients to try it with great results. ¬†But it seems black ops and the more prolific SEO channels out there generally ignore redirecting old domains, sometimes called “drop domains” or they discourage it.

Consider Yoast … they are the SEO plugin, hands down number one in page optimization on a WordPress site. ¬†Their blog then largely is widely accepted and they have said relatively nothing on the matter … but would it surprise you to learn they actually do it themselves? ¬†Something they do but they’ve never made a blog post about it.

Heres a video I made where I show others redirecting backlinks from now functionally defunct sites to their homepage.


Now what? ¬†Well so now you need to learn what sites to register and to redirect. ¬†This involves a minor audit of the site first. ¬† You have to consider that the backlinks weren’t enough for one reason or another to keep these sites afloat. ¬†So don’t get me wrong, this is not the magic bullet.

It is just another tool in the SEO tool box.  Knowing which ones are value, which are nothing and which are toxic is tricky.  But thats another video.

Matthew Leffler


Matthew Leffler is a freelance SEO on Upwork.com and SEOClerks.com with 20 years of technical experience and a technical education background. In those years of experience he's worked in several technical roles in informtation technology and software training. Matt has worked at Hewlett-Packard and Gateway Computers. Matthew earned his BSIT, MBA in Technology Management and MEd in Instructional Design. He holds over a dozen active technical certifications including A+, Netowrk+, Security+, Project+, is a Certified Webmaster Professional, and a HDI Help Desk Analyst.

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