Matthew Leffler – UPwork Technical SEO – Founder of Ultimate SEO

Matthew Leffler photobombing
Photobombing the extended family

Matthew Leffler – Ultimate SEO

Matt’s a Louisville, KY native who relocated in 2011 to Chicago where he worked for companies like Hewett-Packard, Accenture and Enova Financial. Matt’s Policial SEO experience began in 2001 when he ran for Metro Council. Most recently in 2018 Matt was honored to work for a couple candidates in data analysis, PPC and SEO roles. Matt has focused full time since 2017 on Upwork in SEO Web Audits and Backlinking building campaigns. Schedule a meeting with me   
UltimateSEO Member Profile . 
Review Some Client Work

matthew leffler

SEO, Data, Cloud

Leffler left Accenture November 2017 after moving from Hewlett-Packard in 2015.  With an MBA, MEd and a BSIT he began freelancing as a software trainer and cloud computer consultant.  After joining a political campaign and handling data services Matt turned to cloud computing to deliver an enterprise worthy solution.  The campaign asked Matt to handle SEO services which was a natural extension of his experience and education.  Now a year later Matt continues to provide Data, Cloud and SEO services freelance and does so on Matt has brought the skills and talent he utilized in the corporate world to freelancing.  While on Upwork Matt has earned a 99% success rating with over 600 client hours and is “Top Rated”. has served as Matt’s cloud computing site and it had a section dedicated to SEO work. was a domain Matt ran across and jump on to build a dedicated SEO blog and tools site for clients and others.  This site is developing an SEO Panel section to provide tools for clients, we continue to offer ranking tracking and post SEO articles.  We welcome guest bloggers and acknowledge there is never a time that you can’t learn something. Welcome and that’s where you enter this story.  

Education And Certifications

WGU Alumni Matthew received his Bachelor of Science in 2010 from Western Governors University.  At that time he had also completed a dozen or so technical certifications, some are displayed below.  Matt completed his MBA Technology Management in 2012 and completed his Master of Education Instructional Design in 2015.  Matt also completed ASTD’s ( Now ATD)  Advanced  Online Instructional Design Certificate.

technical certifications

You can review previous client work that Matthew has published to his personal blog at 

Campaign event with the best candidate

Matthew's Experience

Matt’s 20 years of experience in information allow him to bring a unique tech background into a field of mostly marketers.  Reach out to me directly and we can work with technology to bring you better SEO results.

Always interested in public service Matt ran for Louisville Metro Council when he was 22 and since has always stayed active supporting candidates that would move the community forward. In 2018 Matt got to work for two campaigns and the experience continues to be invaluable and understanding the differences between traditional SEO and SEO thats over on election day.. 

As an instructional designer Matt learned educational data collection instruments and the ways educators influence students to adopt theories and truths work well in building effective SEO Strategy Plans.  Needs Analysis, Learner Analysis stages of ID are vital components to any SEO audit. 

Matt has spent the last ten years equally between Louisville and Chicago two places he calls home interchangeably.  

Matthew’s Resume

Matthew Leffler, SEO / Instructional Designer / Technical Trainer

Contact me through the form at the bottom of the page.

IT & Training Professional with expertise in software training, technology management, and instructional design. Search Engine Optimization pulls from all of these experiences. Known for identifying needs, researching solutions, and implementing an improved program. Currently working with Amazon AWS and Google Cloud Platform among other technology solutions. Consulting on data analytics and influence voters through targeted advertising using social media and geofencing for a political campaign. Career highlights include:

▪ Deliver and design technical courses and workshops for diverse audiences both onsite, remote and through e-learning using Camtasia, Articulate and Captivate. Co-Authored technical manuals and instructional textbooks on HP software.

▪ Created and administered a software developer on boarding program that included technical training, soft skills workshops, team building and mentoring components that yielded measurable data from multiple data gathering instruments.

▪ Managed and mentored help desk analyst, monitored Service Level Agreements and actively worked to improve and document processes and best practices. Lead the organization through planning, testing and implementing Microsoft Service Center for desktop management and imaging.


UpWork – Louisville, KY February 2018-present

Freelance Cloud Computing, SEO and Data Analytics

■ Leveraged AWS and Google Cloud Platform to quickly deploy a scalable, redundant MYSQL database cluster. The database includes 490,000 voters demographics, behaviors and relationships. Database also includes years of crime data, jail populations, city financial transactions accessible through Google Data Studio’s graphic reporting. These were first with one campaign in the primary and now I am using them for another candidate in the General.

■ Digitized donor lists using open source OCR applications and smartphones.

■ Used Google Fusion tables to provide voter demographic heat maps.

■ Moved a client’s Domain Authority up from 32 to 40 with creative backlinking strategies that focused on building relevant content.

■ WHM server hosting 100 personal domains. I use them to experiment with technologies and serve as demonstration items.

Accenture – Chicago, IL and Louisville, KY October 2015- November 2017

Instructional Design Analyst – Contractor

I worked on a project that awarded a post-secondary graduate certificate to students who completed a series of online modules in Business Strategy. I helped refine existing courses using Desire2Learn LMS platform and was involved in the creation of new course modules. I served as the lead for the largest of

the modules. Beyond creating the initial course modules, I also have experience supporting the courses working with the delivery team.

• Improved course material presentation. Helped to streamline the course’s content offerings through more intuitive use of HTML, CSS, JavaScript and Bootstrap.

• Created course enablement videos and documents for faculty assistants and students.

• Expanded functionality of team’s content management solutions including Confluence and JIRA integration.

• Redesigned the desktop experience for mobile users ahead of Brightspace’s D2L platform roll out of Daylight ensuring a responsive interface.

• Created and implemented a system of achievement badges intended to bring gamification to the courses. Through encouraging identified student behavior these badges add instant feedback to student activity. Through student course feedback I also designed an exercise to change groups into teams.

Hewlett-Packard Corporation – Chicago, IL July 2013- June 2015 Software Trainer – Instructional Designer

Focused trainer who taught HP IDOL’s big data installation, maintenance and integration in multiple environments. Delivered both onsite and online instructor led courses on HP Information Governance software programs including HP ControlPoint, HP Records Manager and HP Teleform to a variety of clients including military, government, pharmaceutical, and financial organizations both internationally and domestic. Wrote HPRM Workflow course and shared responsibility in updating other data analytics courses.

â–  Designed multiple courses including HP Records Manager Workflows, HP ControlPoint Administration and HP ControlPoint Installation. Redesigned the ControlPoint course using established Instructional Design methods. Created lectures, exercises and support material

â–  Served as subject matter expert to HP Software Education team for Information Governance courses

â–  Contributed to the HP Expert One Certification exams for Records Manager and ControlPoint

Enova Financial, Chicago, IL July 2011 to July 2013

IT Trainer

Responsible for all technical training and technical on boarding corporate wide. Met with stakeholders to assess technical training needs and collaborated with the project management team on new initiatives training requirements.

• Designed, Organized, Executed and Reviewed a 5 week on boarding boot camp that was tasked with on boarding new software developers

• Partnered with the CTO to execute vision for a new technical on boarding process

• Collaborated with Help Desk to deliver technical workshops identified through trouble ticket analyst

• Supported Project Managers by leading technical training efforts

• Led the new hire onboarding training sessions for all technical aspects

• Provided new training materials, videos and classes for multiple technical initiatives

• Maintained the intranet site with documented processes and eLearning for end users which served as an early LMS site

• Created multiple assessment tools and reported on training feedback to executives

Enova Financial, Chicago, IL July 2011 to July 2013 Help Desk Team Lead

Managed help desk staff of 12 including interviewing, on boarding, training, disciplining, coaching and mentoring, performance reviews, and termination.

• Identified as the highest rating of any technical employee and in the Top 3% of the entire company. Due to this rating, was paired with an executive to serve as my mentor

• Redesigned and standardized the interview process and new hire training for help desk analysts

• Monitored SLAs and end user feedback reacting to customer service issues

• Implemented use of hyperV server for virtual computing and MS System Center

• Identified ways the help desk could proactively train users based on ticket submission

Norton Healthcare , Louisville, KY December 2006 to 2011 Help Desk Analyst

Responsible for supporting up to 10,000 users at five hospitals in many unique medical offices.

• Served as the technical trainer for 3rd shift staff on a variety of technical projects

• Supported Office 2003 and 2007, Outlook, Meditech, McKesson, Lawson, Kronos, Nortel VOIP, Blackberry, Bomgar, VMware, Citrix, Windows XP, Vista, Windows 7, McAfee, Active Directory, VPN. Also, supported hundreds of departmental specific programs such as WatchChild used for fetal heart monitoring or PRA used to process children radiology images

• Troubleshoot networking issues and communicated with end users and network operations

• Handled large increases in call volume due to the failure of a common resource outages while communicating with multiple other IS analysts


Western Governors University, Salt Lake City, UT Master of Education – Instructional Design 2015

Western Governors University, Salt Lake City, UT Master of Business Administration – Information Technology Management 2012

Western Governors University, Salt Lake City, UT Bachelor of Science – Information Technology 2010


ASTD Advanced eLearning Instructional Design Certificate 6/2012 | MCTS: Vista, 3/5/2010 | CIW Professional, 6/11/2010 | CIW JavaScript Specialist, 8/10/2010 | CIW Web Design Specialist, 8/10/2010 | CIW Database Design, 9/17/2010 | CIW v5 Associate, 6/5/2009 | CompTIA Project+ 1/8/2010 | CompTIA A+, 7/22/2009 | CompTIA Network+, 12/4/2009 | CompTIA Security+, 12/18/2009

Hewlett-Packard sent me to Austrlia for a couple weeks to train clients.


If you aren’t ready to schedule a meeting feel free to reach out to me through this contact form