Visit Link Building: Redirecting Expired Domains Backlinks for the whole story
Link building is one of the harder aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content. No level of optimization of content will trump the power of well placed relevant backlinks.
Its so hard few ever do it, and those same people probably say that “SEO is dead.” It is if all you’re doing is keyword optimization. 75% of what decides the results for a search have nothing to do with what is on the page.
Expired Domain Backlinks
Every day thousands of domains expire. The owner just didnt renew it, maybe they forgot it. Whatever the reason the domain is now available to anyone for registering again. But what happens to all those pages on the internet that linked to that expired domain? Nothing usually….each site would have to go through and update their own conten.
As a site owner you can probably understand that means the bcklinks of an expired domain usually remain active. This link building strategy involves you purchsing that domain, then redirecting the existing backlinks to your relevant content.
This video series walks you through three steps. First, finding the expired domain. Second, reviewing the domain anchor text. Third, setting those redirects to your site.
Video 1 – Finding and sorting through expired domains
Video 2 – Assessing the expired domains use through anchor text.
Video 3 – Setting up 301 Redirects to your site
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