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Ranking Keywords That People Search

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Branded And Unbranded

This is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses.  In On Page SEO Just Doesn’t Rank Keywords like Backlinks and How To Rank Your Site On Google…Forget the Keywords are two examples that come to mind.

Of course though it’s popular and people search it, and that’s what this article is all about, seeking keywords that people actually search.

 Branded And Unbranded Keywords

Its every new clients dream realized when they say they are ranking number one for their brand name.  Almost immediate after that face of joy I’ve learned to prepare for the face of shock followed by determination and then by reason.  I Political SEO terms it would be their candidates name.

See the issue is that named or as its referred to branded keyword is what a searcher entered into Google to find you.  If the number one way people find you is branded keywords it means that you have to already know you to find you. If they already know you they’ve likely already made a decision in an election or in a product choice so their search isn’t necessarily a conversion.

If you were running for City Council District 3.  It would be best if your total keywords were something like “Who’s running for city council” or “City Council Candidates” rather than “Your Name”.  See what I mean?  

Finding Unbranded Keywords

One of my better keywords ideas was on a campaign site in 2018.  I placed a local voters guide listing every race on the ballot, who was running and in many cases a discussion of the office and what the candidates had said about their candidacy.  Why put in the effort to do other people’s races? Because now every office on the ballot is a keyword as well as every person running for any office.  

Those are a lot of keywords, they are unbranded but extremely high in relevancy.  If someone is Googling the Mayor’s race its awesome to rank well for that if you’re running for City Council.  It also demonstrates that your candidate does what’s helpful to voters and positions him as an authority.

That election site’s top keywords were “voter guide” “where do I vote” and “candidate’s name.”  That’s SEO magic for an election. It works the same for businesses as well.

At this time the highest ranking keywords for this site are:

Ultimate SEO Keywords

SEOTool Box

This keyword is currently the leading keyword for organic traffic on Google for Ultimate SEO.

Pauline Mayer Shelter Address

?  no clue there

PBN Prep Box

Private Blog Networks are searched heavily but little is done regarding content for these due to its negative conotation in the industry.

Matthew Leffler

I am a keyword for Ultimate SEO, reportedly searched 170 times a month. (All me). Incidentally there are 3 other Matthew Lefflers, a lawyer, a tennis player and the black sheep of our quad club the sex offender.  I’m of course the SEO so inherently I feel more pressure to rank over them all.  The sex offender appears to be one of the toughest to surpass … infamy is hard to beat online.

SEO Panel Alternative

Notice Ultimate SEO isn’t my big push for keywords.  If you already know this site you probably can figure out how to get back without Google.

Branded keywords also tend to find themselves home on their own.  You’ll say your brand name enough without trying to say it. Saying your brand anymore than normal is obnoxious and people notice it and don’t like it.  You’re wasting my time is usually what goes through my head as I read the sites brand name over and over.

Branded keywords will happen on their own I swear it just go after those ones that wont. 

Unbranded Keywords – SEO And Jeopardy

If you think like the game Jeopardy works you would know that the answer is a question.  You want to rank on Google and pull in relevant traffic. While Ultimate SEO is the answer I want folks to learn about, it’s my job to consider what is their question?

“Custom SEO SIte Audits in Louisville” is a good question…it’s also great for me to rank for probably. It’ll likely also become the keywords Custom SEO Site Audits and SEO Site Audits with a local preference in Louisville.  That’s going to generate much better traffic than if I sought to rank the answer “Ultimate SEO.” And that’s why I say it’s all about Jeopardy.

Competitors Branded Keywords

Mentioning your competitors can be beneficial and can help you earn a little share of their search traffic.  

Neil Patel

Neil Patel, I’m not competition … he’s much more trusted, quoted in SEO and successful … where I am lucky to be his shadows silhouette.  But 

Neil Patel
Neil Patel, a notable SEO

Almost 10,000 people search Google per month for Neil Patel. As you might recall I’m at 170, with the help of 3 other guys.

But by naming him and speaking of him well (doesn’t have to be mean) I’ve just tied him and his SEO relevant searches into this article.  

How did I hopefully grab onto his coat strings?

I placed his name as an H3 header.  H2 would have been better but H3 is good.  I included an image with his name in the alt tag, the image title and a caption.  Then within the body of this content which is about his field … SEO … I used his name first, to start off the body of content and then said it again but not a lot more.  In fact only one more time will I invoke his name.

That ends this keyword discuss on Branded, NonBranded Keywords And Competitor Branded Keywords that included Neil Patel. If you got to this post by searching for the competitor keyword leave a comment.  

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