Matthew Leffler

Technical, Management, Educator

Louisville, KY 40217

IT & Training Professional with expertise in software training, technology management, and instructional design. Known for identifying training needs, researching solutions, and implementing an improved program.
▪ Deliver and design technical courses and workshops for diverse audiences both onsite, remote and through e-learning using Camtasia, Articulate and Captivate. Co-Authored technical manuals and instructional textbooks while at HP Software.
▪ Created and administered a software developer on boarding program that included technical training, soft skills workshops, team building and mentoring components that yielded measurable data from multiple data gathering instruments.
▪ Managed and mentored help desk analyst, monitored Service Level Agreements and actively worked to improve and document processes and best practices. Lead the organization through planning, testing and implementing Microsoft Service Center for desktop management and imaging.

Willing to relocate: Anywhere

Authorized to work in the US for any employer Work Experience

Managing Member

Ultimate SEO LLC – Louisville, KY February 2018 to Present

Founded a digital marketing agency with a strong technical background and designed cloud computing environments meant to better position client web sites in Google’s Mobile First search results.
• Leveraged AWS and Google Cloud Platform to quickly deploy a scalable, redundant MYSQL database cluster. The database includes 490,000 voters demographics, behaviors and relationships. Database also includes years of crime data, jail populations, city financial transactions accessible through Google Data Studio’s graphic reporting. These were first with one campaign in the primary and now I am using them for another candidate in the General.

• Provided client side support for a month to a retail chain in Manhattan during a launch of a new POS system.
• Oversaw and lead the mitigation of a botnet attack on a client’s site using resources such as Cloudflare. • Became a Cloudflare Certified Partner

• Designed client cloud solutions on DigitalOcean, Google Cloud and AWS.
• Hired, trained and managed multiple employees to allow Ultimate SEO to scale to meet growing customer demands.
• Managed administrative aspects of the company from accounting, taxes, sales, marketing through year over year growth.
• Applied and won several generous government grants for the company that allowed me to train “at risk” populations on technology.
• Wrote over 200 articles for our company blog on Technical SEO.

• Earned other SEO Agency’s business by providing comprehensive white label technical SEO audits.
• Earned “Top Rated” distinction on Upwork three years in a row, prior to Top Rated earned “Rising Talent”.
• Built and maintained WHM servers hosting 100 domains each. Expanded server hosting to include Virtualmin and Cloudmin servers allowing monetization through a self hosted instance of WHMCS.
• Migrated multiple clients from shared hosting environments to custom VPS solutions. These solutions included utilizing clustered databases with “automagical” failover replication. Using Content Delivery Networks (CDNs) to bring sites closer to users geographical location.
• Built Ultimate SEO’s Datacenter which includes redundant Fiber Optic WAN connections, refurbished 20 HP Proliant Gen 9 DL360p servers and UPS providing electric fault tolerance in a climate controlled and biometrical secure location. Secured the resources and intellectual proprietary with customized firewalls. Servers use open source software such CentOS 7, Fail2Ban for intrusion detection, LetsEncrypt for SSL certificates, DNS servers, a DHCP server and static ip addresses.
• Partnered with CompTIA as an Academic Partner for training and and skill improvement of employees. • Built a virtualized environment of desktops for users allowing commonality among applications, easier support and consistent performance. Used VMWare ESX, Xen Server, VirtualMin and Cloudmin for virtualization servers host OS.

Instructional Design Analyst – Contractor

Accenture – Chicago, IL
October 2015 to November 2017

I worked on a project that awarded a post-secondary graduate certificate to students who completed a series of online modules in Business Strategy. I helped refine existing courses using Desire2Learn LMS platform and was involved in the creation of new course modules. I served as the lead for the largest of the modules. Beyond creating the initial course modules, I also have experience supporting the courses working with the delivery team.

• Improved course material presentation. Helped to streamline the course’s content offerings through more intuitive use of HTML, CSS, JavaScript and Bootstrap.
• Created course enablement videos and documents for faculty assistants and students.
• Expanded functionality of team’s content management solutions including Confluence and JIRA integration.

• Redesigned the desktop experience for mobile users ahead of Brightspace’s D2L platform roll out of Daylight ensuring a responsive interface.
• Created and implemented a system of achievement badges intended to bring gamification to the courses. Through encouraging identified student behavior these badges add instant feedback to student activity. Through student course feedback I also designed an exercise to change groups into teams.

Software Trainer – Instructional Designer

Hewlett-Packard Corporation – Chicago, IL July 2013 to June 2015

Focused trainer who taught HP IDOL’s big data installation, maintenance and integration in multiple environments. Delivered both onsite and online instructor led courses on HP Information Governance software programs including HP ControlPoint, HP Records Manager and HP Teleform to a variety of clients including military, government, pharmaceutical, and financial organizations both internationally and domestically.

• Wrote HPRM Workflow course and shared responsibility in updating other data analytics courses.

• Designed multiple courses including HP Records Manager Workflows, HP ControlPoint Administration and HP ControlPoint Installation. Redesigned the ControlPoint course using established Instructional Design methods. Created lectures, exercises and support material
• Served as subject matter expert to HP Software Education team for Information Governance courses • Contributed to the HP Expert One Certification exams for Records Manager and ControlPoint

IT Training Manager

Enova Financial – Chicago, IL July 2011 to July 2013

I founded the position at the company. Responsible for all technical training and technical on boarding corporate wide. Met with stakeholders to assess technical training needs and collaborated with the project management team on new initiatives training requirements.
• Designed, Organized, Executed and Reviewed a 5 week on boarding boot camp that was tasked with on boarding new software developers

• Partnered with the CTO to execute vision for a new technical on boarding process
• Collaborated with Help Desk to deliver technical workshops identified through trouble ticket analyst • Supported Project Managers by leading technical training efforts
• Led the new hire onboarding training sessions for all technical aspects
• Provided new training materials, videos and classes for multiple technical initiatives
• Maintained the intranet site with documented processes and eLearning for end users which served as an early LMS site
• Created multiple assessment tools and reported on training feedback to executives

Help Desk Manager

Enova Financial – Chicago, IL July 2011 to July 2013

Started as the third shift analyst but earned several promotions in quick order to be a manager. Managed help desk staff of 12 including interviewing, on boarding, training, disciplining, coaching and mentoring, performance reviews, and termination.
• Identified as the highest rating of any technical employee and in the Top 3% of the entire company. Due to this rating, was paired with an executive to serve as my mentor

• Redesigned and standardized the interview process and new hire training for help desk analysts • Monitored SLAs and end user feedback reacting to customer service issues
• Implemented use of hyperV server for virtual computing and MS System Center
• Identified ways the help desk could proactively train users based on ticket submission

Help Desk Analyst

Norton Healthcare – Louisville, KY December 2006 to December 2011

Responsible for supporting up to 10,000 users at five hospitals in many unique medical offices.
• Served as the technical trainer for 3rd shift staff on a variety of technical projects
• Supported Office 2003 and 2007, Outlook, Meditech, McKesson, Lawson, Kronos, Nortel VOIP, Blackberry, Bomgar, VMware, Citrix, Windows XP, Vista, Windows 7, McAfee, Active Directory, VPN. Also, supported hundreds of departmental specific programs such as WatchChild used for fetal heart monitoring or PRA used to process children radiology images
• Troubleshoot networking issues and communicated with end users and network operations
• Handled large increases in call volume due to the failure of a common resource outages while communicating with multiple other IS analysts


Master of Education in Instructional Design

Western Governors University – Salt Lake City, UT


Master of Business Administration in Information Technology Management

Western Governors University – Salt Lake City, UT


Bachelor of Science in Information Technology

Western Governors University – Salt Lake City, UT

2010 Skills

• Help desk
• Maintenance
• Organizational skills
• Firewall
• Digital marketing
• JavaScript
• Analytics
• VMWare
• Bomgar
• Mentoring
• Databases
• Technology management • HTML5
• Instructional design
• Computer networking
• Microsoft Outlook
• Data analytics
• McKesson
• Kronos
• Management
• Employee orientation

• Customer service
• Confluence
• Information governance
• Nortel
• Active Directory
• Google Cloud Platform
• Research
• CentOS
• IT service management
• Marketing
• VoIP
• Project management
• Cloud computing
• Jira
• Windows
• Training & development
• Bootstrap
• Image processing
• Citrix
• Leadership
• Big data
• Communication skills
• Microsoft Office
• Administrative experience
• Desktop support
• Server management
• Asset management
• IT auditing
• Talent management
• Technical support
• Technical writing
• Team management
• Customer relationship management • Network security
• Video editing

• Video production • Camtasia
• Web design

• Linux
• Operating Systems
• Virtualization
• User Interface (UI)
• System Administration
• Apache
• Network Administration
• LAMP stack
• Microsoft Windows Server
• Xen
• Virtualmin
• S3 storage
• Financial services
• Information security
• IT service management
• iOS
• Customer support
• Analysis skills
• Data governance
• IT support
• Relational databases
• Budgeting
• Project management software


Certifications and Licenses

CompTIA Network+


CompTIA Security+


CompTIA Project+


CompTIA A+


CIW Professional
CIW Relational Database Specialist Advanced E-Learning Instruction Designer


Management & leadership skills: Planning & execution — Expert

May 2022

Planning and managing resources to accomplish organizational goals Full results: Expert

Technical support — Highly Proficient

May 2022

Performing software, hardware, and network operations Full results: Highly Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.page7image55438400

Matthew Leffler