Determining When You Have A Chance At A Keyword So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank. 6. Decide which keywords you should win before building out content based on those keywords. Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword. This can be a mistake. Why? According to our data, websites that sought